music video

09/13/2007

Crazy 80s Rap Commercial For MS-DOS 5!

Jill Weinberger
Posted September 13, 2007

Here's a little known fact: at some point in the 80's, the marketing teams responsible for launching virtually all new software lost their collective minds. Don't believe me? Check out this "rap" video promoting MS-DOS 5.

I can't do it full justice -- you really have to watch it -- but there's some scientist guy, and he's rapping, and then he shrinks for a while, and there are some dancing elephants, and then he's full sized again, and... seriously, just watch it.

And if that alone doesn't convince you that insanity was spreading through Microsoft's ad department like wildfire, have a look at this promo for Windows 386. (Don't be fooled by the first couple of minutes; the crazy kicks in at about 2:15.)

I don't... and why... and with the.... <sigh> My head hurts.

If I ever get my hands on a time machine, the first thing I'm doing is going back to the pitch meetings for these two promos, so I can witness for myself the ad guys acting them out as a delighted Bill Gates shouts, "YES! I LOVE IT!" After that, I'll go kill Hilter and do a bunch of other stuff. But first, I'm finding out what's with Microsoft and all the rapping.

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