office
08/03/2007
Ricoh, "Think as One"
Borg-like connotations of the title aside, this commercial is adorable. Not only that, but it sells the actual product, which seems a fairly low priority in many ads these days.
A cubicle dweller in a Japanese office is handed a report and asked to have it finished by the next morning. From the expression on his face, it's clear that he's already at the end of a long day. Sigh. Thankfully, inspiration strikes.
He makes a few sketches and notes on the report and sends it off in the fax machine. Now, because Ricoh's got a global network, with local support everywhere they sell, the Little Report That Could proceeds to jet from time zone to time zone, getting changes made in India, then France, then New York, all while our worker bee has a delightful evening with his friends. Then, in the morning, he pops over to the fax machine, picks up the (great-looking) completed report, and hands it to his boss.
All in one minute. One minute to tell you that if you use Richoh products, your offices will never close, because you'll have the world working for you 24-7. Plus your work will look fantastic and you'll have time for karaoke with your buds.
If I had anybody to fax, I'd be buying a Ricoh fax machine right now.
