pc
05/08/2007
Get a Mac: "Knocking"
Who would have guessed that this campaign would be so well-received and enduring? Well, probably Phil Morrison, the same person who could sense that John Hodgeman and Justin Long would be deadpan delights. This newest unaired ad isn't the most actively anti-PC of the series, but the visual end gag is nicely executed and Long is once again the epitome of nerd cool. One can only hope that his starring role in Live Free or Die Hard won't mean an end to this series. But if Long proves to be too good for commercials after kicking ass with Bruce Willis, maybe Adam Brody's free?
02/07/2007
Mac Overplays Its Hand
You know, Justin Long, you're really not doing too badly for yourself. You're popular, getting a lot of high-profile work -- you may not be an industry powerhouse, but people certainly think you're cool. So why are you being so defensive about this new Microsoft upgrade, huh? Just because John Hodgeman's a Daily Show correspondent and you're not...
...Sorry, I get a bit confused by anthropomorphism. But seriously. Ever since the release of Vista, the new Mac ads are as charming and whimsical as ever, but with a slightly more aggressive edge. They've even spread the campaign to other lands. It's almost as if they think they have something to prove. Do they have something to prove? I hadn't thought so. But that's the thing about desperation. The more you try and hide it, the more you prove it's there.
