sexy
09/11/2007
Clearasil May Cause Confidence Ad, "Ms. Kelly"
Gotta hand it to Clearasil -- you're definitely doing something right, marketing-wise, when your commercials for pimple cream are stirring up a hotbed of controversy.
Clearasil has abandoned their wholesome image in favor of a new campaign themed "May Cause Confidence." In the spots, teens are emboldened by their Clearasil-powered flawless skin, causing them to be zanily risque. In "Ms. Kelly," the commercial getting the most heat, a young Lothario hits on his friend's newly single mom. (Ms. Kelly, by the way, is appalled.)
In "Baby Photos," a girl responds to the naked baby photos her mom is showing her boyfriend by saying, "you should see me now." The mom has a conniption and the girl's boyfriend looks wildly uncomfortable.
And in "Picture Me Naked," a teen tells a nervous lecturer, "if it helps, you can..." well, you guessed it. Then he turns to the girl next to him and says, "You, too." Granted, the girl gives a small giggle, but still, I wouldn't say the commercial's a ringing endorsement for the behavior.
Unlike, say, Axe ads -- which seem to imply the product is essentially a sprayable combo of roofie and Spanish Fly -- the Clearasil spots don't show the teens necessarily getting what they want. Honestly, distilled down to the basics, what the commericals really seem to be saying is, "Confidence makes you act like a dumbass."
Therefore, as sexy scandals go, I'm going to have to rate this one a solid "meh."
01/22/2007
Axe Body Spray Drives Women Wild
Beautiful women! In bikinis! Running! I don't think these things are meant to be terrifying. But this new commercial for Axe Body Spray plays like an epic battle between an army of women after a man, and a man... who's spraying around deodorant like it's air freshener? Hmmm. Maybe not so epic a battle, despite the Lord of the Rings music and CGI fleets of women swimming to find out exactly where that delightful aroma is coming from.
Axe does smell pretty good, actually, but have you ever run in a bikini? Barefoot? Through a forest? It doesn't smell that good. Unless this is some new brand? Some new brand that smells like candy and Hugh Jackman? One can only hope.
