swearing
06/05/2007
The Internet Loves Beer (Commercials)
Not one, but two, beer commercials are making the viral marketing rounds this week -- and while one of them is very likely astroturf (fake grassroots), the other is actually pretty fun.
Rolling Rock tried once before to fake a scandal, so their claims that this commercial is too cool for school (or network television) have us all a little suspicious. I'll admit to chuckling around the twenty second mark -- it is COMMITTED to hitting men in the junk -- but it's nothing mindblowing or outlandish.
Meanwhile, "Swear Jar," this new spot from Bud.TV, is actually very charming and well-produced, while actually delivering on its promise of sauciness. Both of these ads are fun, but no one likes an attention whore, Rolling Rock. And Bud.TV has earned our interest.
Rolling Rock tried once before to fake a scandal, so their claims that this commercial is too cool for school (or network television) have us all a little suspicious. I'll admit to chuckling around the twenty second mark -- it is COMMITTED to hitting men in the junk -- but it's nothing mindblowing or outlandish.
Meanwhile, "Swear Jar," this new spot from Bud.TV, is actually very charming and well-produced, while actually delivering on its promise of sauciness. Both of these ads are fun, but no one likes an attention whore, Rolling Rock. And Bud.TV has earned our interest.
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