wii
07/17/2007
Wii Fit
This clip feels like an outtake from Woody Allen's Sleeper. Here's the pitch: parents, when the kids go to school, that brand new Nintendo Wii you just picked up for your tyke can get you pumped up. All you have to do is buy the Wii Fit, a virtual-reality exercise console that makes push-ups fun!
I can't decide if this is a completely absurd gadget destined for failure or a completely brilliant marketing ploy that will lure bored adults into buy overpriced video-game systems so they can get watch better-looking versions of their bodies keep them company as they sweat it up to the oldies. Time will tell...
12/08/2006
Adorable Bunnies Demo the Wii
The genius behind the Wii is that by creating an entirely new system of gameplay, Nintendo has made a third-generation console that puts new and old gamers on the same level. But how best to explain the herky-jerky movements the new controller demands? Clearly, by showing adorable bunny rabbits play the game that stars them.
This European ad for the game Rayman Raving Rabidds is totally devoid of context, but watching adorable bunny rabbits run and disco dance is enough to sell the Wii to even the totally clueless consumer. All they have to do is hunt one down before Christmas. Maybe the bunnies could show us how to do that, too.
