Document Actions
Commercials
03/01/2007
Shera Ceiling Tiles Save Jing-jok Love
By Liz Miller
This depiction of lovers torn apart by fate is one of those fun little shorts that also sells the product being advertised. Such a novel concept!
Hailing from Thailand, this ad showcases the consequences of not properly covering your ceiling. Don't want to be responsible for the deaths of adorable jing-jok (geckos)? Then be sure to use Shera ceiling boards in your Thai beach hut! Don't have a beach house in Thailand? Then, I suppose, you're doomed to just enjoy the strange dark comedy of this commercial.
02/26/2007
iPhone - Hello
With Apple's previous ad campaigns ranging from the friendly Mac computer guy to the iPod's urban hipster jive, it was unclear who this new campaign would target. After the debut of this first commercial teaser, it's obvious that the new iPhone is not only one of the most coveted devices in the film industry, but it is also being marketed as such.
After all, film industry professionals -- who tend to be religious Mac users with a need for portable organization and constant interaction -- are definitely the iPhone's target audience. Especially since they will be among the few who can afford it.
02/16/2007
Soccer Kid Tired of Scoring Alone
By Liz Miller
This adorable commercial has a twist good enough for me to not spoil, but one has to admire this kid's perseverance in his search for a soccer buddy.
Charmingly acted and produced, this plays more like a short film than an advertisement supposedly selling a British chocolate bar. This could really be promoting any product, which means that we as viewers are winners, but the makers of Stratos candy aren't so lucky.
02/07/2007
Mac Overplays Its Hand
By Liz Miller
You know, Justin Long, you're really not doing too badly for yourself. You're popular, getting a lot of high-profile work -- you may not be an industry powerhouse, but people certainly think you're cool. So why are you being so defensive about this new Microsoft upgrade, huh? Just because John Hodgeman's a Daily Show correspondent and you're not...
...Sorry, I get a bit confused by anthropomorphism. But seriously. Ever since the release of Vista, the new Mac ads are as charming and whimsical as ever, but with a slightly more aggressive edge. They've even spread the campaign to other lands. It's almost as if they think they have something to prove. Do they have something to prove? I hadn't thought so. But that's the thing about desperation. The more you try and hide it, the more you prove it's there.
