mika
08/21/2007
"Big Girl" Ugly Betty + Mika = Brighter, Bolder, Bettyer
When the video for Mika's "Big Girl" went viral, I just thought it was another fun pop track from the Lebanese Londoner. That's because I'm not a viral marketing genius, and I didn't come up with the idea to produce a new video starring the cast of the incredibly popular Ugly Betty, with rewritten lyrics about Betty being the beautiful one.
Showing us the world as seen through Betty's glasses, this is a perfect symbiosis of music and television promotion, the catchy beat meshing flawlessly with the bright pop style of the sophomore primetime hit. Well-played, ABC marketing genius. Well-played indeed.
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