argentina
01/29/2007
Everybody for a Hair
Juan Manuel Fraga stars in this six-part viral ad
series, Todos Por un Pelo (Everybody for a Hair). In an attempt to
drive sales for Argentinean telecom company Arnet while
simultaneously restoring his balding head to its once full-mained
glory, Fraga makes a deal with the company. For every customer who signs up for broadband in the month of
November, he'll receive a single strand
of hair.
Produced by Wasabi Films, these spots demonstrate
how every individual really can make a difference. Hair
by hair, we can get there together!
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