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Hipster Olympics

This hilarious viral phenom depicts, as promised, a sporting-event in which Williamsburg-based 20-something slackers compete, sort of, for nothing at all. With a wittily written running sports commentary that's so funny because it's so true, the American Apparel sponsored contest is a pitch-perfect parody of Brooklyn hipster-ism, with its rundown of events such as picking hip T-shirts ("so ironic it's not, so un-ironic it is"), taking MySpace photos, music selections that were once cool and have now sold-out (Bruce Willis, "The Return of Bruno"), and judging other people meanly.

Created by POKYPAC (pronounced poyk-pack), a six-member Bushwick-based comedy troupe -- Jonny Gillette, Ryan Hall, Ryan Hunter, Taige Jensen, Jenn Lyon, and Maggie Ros, some of whom graduated from the North Carolina School of Arts -- "Hipster Olympics" hit the web just a week ago, and already has more than 225,000 views on YouTube alone. (On the group's very own MySpace page, the video has received more than 86,600 views.)

A shameless tribute to Monty Python's famous skit "The Upperclass Twit of the Year," the video follows the success of the gang's previous YouTube sensation "Mario: Game Over" (4,474,664 views), which imagines the video-game icon as a Brooklyn screw-up having domestic troubles.

According to their MySpace page, POKYPAC has "a sole commitment to entertainment, original humor, and feeding the children of the world with food (preferably their own)."

While POYKPAC's members were unavailable for comment, they state on their YouTube channel that "the actors who appear in their videos are also doing the writing, directing, producing, editing, special FX, and everything else," they write. "We eventually want to end up doing all this on a larger scale."

-Anthony Kaufman

POYKPAC


An epic battle of apathetic grandeur.

Comedy

8:53

Announcer Greg Berman : Taige Jensen
Announcer Neil Tafoya : Ryan Hunter
Reporter Conica Friesbee : Jenn Lyon
Sasha Pinrod III : Taige Jensen
Larken Trebek : Maggie Ross
Nolan Shelby : Ryan Hunter
Zac Zuro : Ryan Hall
Gideon Zidoushe : Dave Powell

POYKPAC

POYKPAC

POYKPAC
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