Document Actions
Incarcarex
(
0 votes)
Created for the Drug Policy Alliance by Brooklyn-based artist Haik Hoisington, this brilliant and satirical faux ad-spot highlights the wonders of a fictitious drug called Incarcarex. Aimed at politicians who favor imprisoning drug-users instead of a more comprehensive and constructive drug policy, the mock-commercial suggests, "Talk to your spin-doctor about Incarerex," says the voice-over, sounding like an ad for Viagara. "It's simplistic and fast-acting."
Drug Policy Alliance's Jeanette Irwin admits, "We definitely chose to do something a little risky." The organization sought out Hoisington after seeing a stick-figure animation he did skewering New York's harsh Rockefeller Drug Laws, and then worked with him on the concept and the script. While the Alliance welcomed Hoisington's elegant graphics and skillful design sense, Irwin admits there was some resistance to the project, she says, "but we knew this viral video wouldn't work unless we had something edgy."
After shout-outs from Andrew Sullivan's Daily Dish blog at The Atlantic Monthly and Reason Magazine, the video has received more than 50,000 views on YouTube, and favorited more than 250 times. For more of Hoisington's sharp, socially-conscious animations, you can check out his website: http://www.blackmustache.com/.
And if you're a politician and decide to take Incarcarex, remember "common side effects include the loss of civil liberties, police corruption, racial injustice, increased terrorism, spread of HIV, AIDs and crime. Do not mix Incarcarex with the Constitution or common sense."
Haik Hoisington
It's Time for a New Bottom Line
Comedy, Politics, Animation
1:31
$9,000
Voice Over : Dean Cameron
Drug Policy Alliance (drugpolicy.org)
Bill Piper, Director, DPA Office of National Affairs
