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Zaproot: Covering the New Green Revolution
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Most environmental news coverage takes one of two approaches: terrifying "the world is about to end" propaganda, or jargon-heavy science updates. So, as the health of the planet becomes an increasingly important issue, perhaps what's needed is a lighter approach. That's the theory behind ZapRoot, an engaging new podcast launched last week by ViroPOP.
Covering the world of "the new environmental pop culture" with bright graphics and a cheerful approach, host Jessica Williamson reports on stories like bee colony collapse disorder with flair and charm (in case you're wondering, the accent comes from growing up between New Zealand and Utah). According to producer Damien Somerset, "ZapRoot was created in response to the way I and the people I know feel about modern environmentalism. We don’t look counter-culture, we don’t act counter-culture, there’s no club that you have to be part of to care about environmental issues. You don’t have to be counter-culture to be green."
"Environmental pop culture makes caring about our planet cool -- we try to cover stories that our viewers can relate to and might have impact on the way they think or live," says producer Sarah Szalavitz. And that's the most striking thing about Zaproot: its positive mindset, promoting opportunities for environmental improvement on a large and small scale. It's enough to make you think the world's not about to end. Maybe.
-Liz Miller
ViroPOP
Web Series, Documentary
1:55
Host : Jessica Williamson
Damien Somerset & Sarah Szalavitz
